"What we think in marketing doesn't matter, but what people actually do does matter", this was the statement of David Carlick, managing director of Vantage Point Venture Partners who believes that Social Networks such as MySpace is becoming more fun for people than television thus has become a great advertising platform.
More companies are now moving their advertisement and marketing to Social Networks, because this platform can be used to target the intended audience, marketing can be more focused on Social Networks where there are more than enough people to reach at the same time.
The statistics below shows some of the big companies that have turn to Social Networks for their Online Advertisement. The top advertisers on social networks were AT&T (seriously?), with >2B ad impressions, 30% of its online advertising (seriously?). Other top advertisers included Experian (1.25B impressions, 24% of its online ads), Ask.com (950M impressions, almost 47% of its online ads), Sprint (790M impressions, 26% of its online ads), Pangea Media (572M impressions, almost 90% of its online ads) and Microsoft (564M impressions, only 17% of its online ads).
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