Social Networks has been around for a while and this medium has become a very significant way of communication between people, Social networks is rated as next to Television in terms of the number of people that are on the platform, this definitely provides a great platform for marketers to explore and use to reach people and this type of marketing is called Viral Marketing the use of social networking to reach current and potential customers.
Many companies have extended their marketing channels to social networks, creating fan page, creating different groups for people to join, starting marketing campaigns and using the platform to get people to be part of it.
For instance recently the Volkswagen corporation started a marketing campaign called the fun theory, it got people involved in created different innovative ways of making people do hard things and still have fun doing it, like cleaning up your room and still have fun doing it. Social networks was one of the way to get people to join and be aware of the concept the company was trying to introduce. To read more about the fun theory go to http://www.thefuntheory.com/
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